The Unprecedented Streaming Success of the Chiefs-Dolphins Game
Following the conclusion of the Chiefs-Dolphins game, Peacock proudly declared it as the most-streamed U.S. event in history, attracting an average audience of 23 million viewers. This remarkable figure accounts for both local TV viewership in Miami and Kansas City. The success of this streaming event highlights the growing popularity and dominance of digital streaming platforms in the sports broadcasting arena.
An Unprecedented Playoff Game Streamed Exclusively
While other streaming services, like Amazon’s Prime Video, possess exclusive rights to certain NFL games, this playoff game shown exclusively on Peacock marks a watershed moment. Never before has a playoff game been exclusively streamed on a digital platform, amplifying the significance of Peacock’s achievement and its implications for the future of sports media consumption.
It is worth noting that cord cutters who wished to watch all NFL games this season had to invest approximately $1,600, excluding internet service fees. This financial commitment encompassed six streaming services and five sets of login credentials spanning platforms such as Google’s YouTube TV, NFL Sunday Ticket, Amazon Prime Video, Peacock, NFL+, and ESPN+.
Reflecting on the success of the Peacock game, Hans Schroeder, COO of NFL Media, expressed jubilation, stating, “We were thrilled.” The impact of this exclusive streaming event goes beyond the league and showcases the potential for future collaborations between sport and digital streaming platforms. Notably, Comcast has reported that Peacock’s quarterly revenue has surpassed $1 billion for the first time. However, it is important to acknowledge that in 2023, Peacock incurred a substantial loss totaling $2.75 billion.