McDonald’s Partners with the Hottest Toy of 2022
In a surprising move, McDonald’s has teamed up with Squishmallows, the top-selling toy of 2022. Squishmallows have gained immense popularity, drawing comparisons to Beanie Babies in the 1990s. Tariq Hassan, the Chief Marketing and Customer Experience Officer of McDonald’s USA, highlighted the brand’s cultural relevance, stating that Squishmallows are currently among the most sought-after toys.
Invest in Squishmallows before its IPO
Contrary to popular belief, investors can already tap into the success of Squishmallows through an unexpected avenue. Squishmallows is owned by Jazwares, a renowned toy company. Notably, Jazwares was acquired by Warren Buffett’s Berkshire Hathaway, adding an intriguing dimension to the investment potential. Berkshire Hathaway, a conglomerate known for its extensive range of businesses, including insurance, restaurants, and energy, took ownership of Squishmallows through its acquisition of Jazwares.
Why Berkshire Hathaway is the Unlikely Owner
The inclusion of Squishmallows within Berkshire Hathaway’s diverse portfolio may come as a surprise to many. However, understanding the conglomerate’s investment strategy sheds light on this unexpected ownership. Berkshire Hathaway’s remarkable growth over the past few decades, with a market capitalization of $775 billion, can be attributed to its broad range of investments across various sectors. Warren Buffett’s foresight led him to expand the company’s holdings, ensuring a stake in a vast array of sectors, including textiles, insurance, banking, manufacturing, and now toys.
The Benefits of Investing in Berkshire Hathaway
Investing in Berkshire Hathaway provides investors with a unique opportunity to align their interests with the overall growth of the U.S. economy, much like an S&P 500 index fund. However, there are distinct advantages to investing in Berkshire Hathaway stock. Unlike index funds, Berkshire Hathaway does not charge fees for holding its stock. Additionally, the company frequently repurchases its shares, enhancing shareholder value.
Safe and Fun: A Winning Combination
Considering Berkshire Hathaway’s solid track record, investing in its stock offers a secure option for investors. With Squishmallows, the hottest toy brand in its portfolio, the investment holds even more appeal. While the stock may not offer the most significant upside potential, the ownership of Squishmallows adds an element of excitement that shouldn’t be overlooked.