Apple’s Entry Poses a Challenge
Looking ahead to 2024, much anticipation surrounds Apple’s venture into the VR market with its Vision Pro mixed-reality headset. Priced at $3,499, Apple’s entry is set to target early adopters, developers, and businesses. The company’s reputation for producing successful consumer devices and seamless integration with existing products has VR enthusiasts excited about the Vision Pro’s potential. Experts suggest that Apple’s entrance into the market will draw attention and spark competition among rival companies.
Despite initial concerns about Apple’s dominance, industry analysts believe that Meta’s Quest and Apple’s Vision Pro can serve distinct customer segments. Analysts argue that there’s enough differentiation between the two devices, and Meta’s Quest, with its gaming focus, will maintain its standing in the market.
Business Opportunities for Meta’s Quest 3
German VR startup VRdirect’s CEO, Rolf Illenberger, sees great potential for Meta’s Quest 3 in enterprise applications such as workforce training, onboarding, and marketing. The Quest 3, priced $500 lower than the business-focused Quest Pro, offers many similar features and has the advantage of Meta’s rebranding efforts. Illenberger believes that the change from Facebook to Meta has had a psychological impact, making businesses more comfortable with the devices. Meta and HTC currently lead the corporate VR market, leaving Pico-branded headsets from ByteDance’s TikTok struggling to compete.
The market’s attention now shifts to the long-anticipated launch of Apple’s Vision Pro in 2024. As the VR market continues to evolve, the success of Meta’s Quest 3 and Apple’s Vision Pro will be instrumental in shaping the industry’s future.