Super Bowl Championship: A Millionaire’s Game
One of the most eagerly awaited yearly events in the United States is the Super Bowl of the NFL. Over 100 million people watched the championship game last year, with an even larger number watching it worldwide. The Philadelphia Eagles and Kansas City Chiefs will square off in Phoenix, Arizona, in this year’s game, which is predicted to be as competitive.
The Price of a 30-Second Super Bowl Ad
Because of the enormous viewing, advertisers have traditionally seized the chance to reach a broad audience during the Super Bowl. This year, it’s anticipated that a 30-second commercial during the game would cost more than $7 million. Companies like Apple ($151.01|0.25%) have decided to become the new sponsor of the half-time show, despite the fact that it may appear like a big investment.
Legalized Gambling Is Growing
In recent years, regulated sports betting has grown in acceptance and popularity. According to the American Gaming Association, an estimated 50 million US adults will wager on the Super Bowl this year, a startling 62% rise over last year’s estimates. Over $16 billion, more than double the amount predicted for 2022, would be wagered on the game by these adults, according to the agency. As the popularity of sports betting continues to rise, businesses like DraftKings, one of the biggest retail sportsbooks in the nation, are anticipated to have a successful quarter.
Anheuser-Busch: The Giant of Beer
The maker of well-known brews like Budweiser and Bud Light, Anheuser-Busch, is a steadfast NFL and Super Bowl supporter. The St. Louis-based business is nevertheless anticipated to have a large rise in sales during the weekend even though it does not have exclusive advertising rights this year. At the 2022 Super Bowl, one Bud Light cost $17.50, making it once again the most popular beer in America. A sizable profit is also anticipated from the company’s other goods, which include Stella Artois, Becks, Michelob, Busch, Hoegaarden, and Nutrl vodka seltzers.