Netflix increases password sharing restrictions despite criticism
Some customers are not happy with the recent announcement as the top streaming platform continues to crack down on password sharing. Netflix is extending its Latin American trial to Canada, New Zealand, Portugal, and Spain despite the criticism. According to the new regulations, account holders will be charged up to $6.50 for each extra user when they go into force later this quarter.
User Outrage Sparked by New Plans
Users are quite upset about the new password sharing requirements. Even the journalist Erin Biba’s tweet about terminating her membership garnered over 50,000 likes. Imani Barbarin, a blogger and content producer, also attacked the action, claiming that Netflix had failed to foster the brand loyalty required to support such daring. Shannon Freshour, an Ohio legislator, added her two cents, calling the streaming service “the most costly” without offering comparable value.
Survey Predicts Decline in User Count
According to data, Netflix’s user base may decline as a result of the new policy. According to a poll by the US company Jefferies, 62% of password borrowers would cease using the service rather than pay for an account. Only 10% of users stated they would make an account that was free of advertisements. Netflix co-CEO Greg Peters stated that the business was anticipating “a bit of a cancel reaction” to the policy during an earnings call last month.
Conclusion
Users are criticizing the new policies as the streaming juggernaut continues to crack down on password sharing. Despite the possibility that the regulation would reduce the number of users, Netflix is still committed to strictly prohibiting password sharing. Users are paying close attention, regardless of whether the organization will see a substantial effect.