cunews-microsoft-s-investment-in-openai-shakes-up-the-search-industry-ai-takes-center-stage

Microsoft’s Investment in OpenAI Shakes Up the Search Industry: AI Takes Center Stage

Investment by Microsoft in OpenAI

Microsoft has made a large investment in OpenAI, the business that created the much-discussed chatbot ChatGPT. Many people have taken notice of the move since Microsoft wants to challenge Google’s enduring supremacy in the internet search market. Although it is still unclear how this narrative will turn out, several analysts are pessimistic about Microsoft’s chances in the face of Google’s massive datasets, advanced payment options, and stronger search capabilities.

ChatGPT Technology Challenges

Companies are aware of ChatGPT’s potential to revolutionize customer service, but they are also conscious of its limits, according to PYMNTS. The same was covered by The Wall Street Journal as well.

Google’s Combination of Payments and AI

With Google Pay and Google Wallet, Google is making a big effort. The IT juggernaut is likely to discover a method to combine its AI efforts with its payment systems. Connecting a user’s Google Pay or Google Wallet with search results is a revenue source that Google is expected to seek once Bard, the AI-powered search engine, is broadly accessible and starts powering more queries.

AI as a Crucial Business Tool

According to Google CEO Sundar Pichai, AI is a potent tool for enterprises and organizations of all kinds, suggesting that a plan to link Bard and business is in the works. Pichai recently noted Google’s past work in AI technologies, such as BERT, as well as its most current AI innovations, such as LaMDA, PaLM, Imagen, and MusicLM. He noted that the firm is working to start with Search and implement these developments throughout its offerings.


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